Your Friends and Neighbors
Dolce Vita has two TV spots which literally feature the girl- or guy -next door. Who better than your fellow residents to talk about the Dolce Vita advantage?
The spots are as lighthearted, informative and entertaining. They show slices of the real Dolce Vita lifestyle, on the tennis courts and at the pool. Each ad features a lively conversation between two Dolce Vita residents, with one acting as a visitor. The "visitor" is amazed at the lifestyle the resident has achieved, and wonders if there has been a lottery win or some other amazing stroke of luck. The resident responds with a touch of pride, recognizing Dolce Vita's advantage for those in-the-know.
"Using actual residents in the new commercial allows us to show the heart and soul of Dolce Vita," said Tommy Thompson. "These are the folks who make up your community and become your friends. We think it's important to show that Dolce Vita is not just a house or even a home, but a wise lifestyle choice."
To see the first spot, please click here.
To see the second spot, please click here.
(Quicktime required, Click here if you don't have the free program)
